So this blog is to let people who are interested know we are still actively working it all out.
This small Australian business was set up to fill a niche gap in the market for colorful socks that would match big international shoe brands. In Australia, I tried week after week going to shopping centers with major brand socks and looking online, everyone has black, white or grey. So after a few months, the idea hit us to just fill the niche ourselves. It took about 6 months of testing socks and suppliers to land on our products. We decided nylon was better as we found that in all cases cotton socks faded extremely fast, like 10 - 15 washes and became a dull version which is not what our socks are about.
We are not looking to become a major brand, we just want to provide great-quality socks for those who are looking for them. It would be great if at one point this became the primary job and I could focus on product ranges, marketing, advertisements and getting the name out there, but that is not where we are currently at. We have been going for a few months and still trying to reach our niche.
The idea was to start with a few bold colors and as demand grew, so could the color range. Who knew that would quickly spiral into variant and quantities of varients? Not only are there 4 cuts of the socks x small/medium/large x colors. So we decided to buy 100 of each to see what sold best and that would give us data points to then buy the next colors/cuts/sizes. Whilst we did that, there was always a never-ending list of tasks to attend to and things to pay for. Sometimes it is like walking around in pitch black with just your screen light to guide you and lots of hands offering help at a cost, but the help they are offering always seems to be generic. Every few weeks we test different things like new promos, running ads on different platforms, selling through other platforms, etc etc. It all tasks time. It can be a struggle sometimes but if it was easy then we would all be doing it.
Anyway just wanted to put up a new blog so if anyone came across the site they would know it is still functioning.